Campaign Breakfast Briefing – Content and Storytelling Strategy
Futuretech sponsored #Campaignbreakfastbriefing, that took place at Westin Mina Seyahi, opposite Dubai Media City on June 11 am 2019.
This event was a part of Campaign’s knowledge series bringing together industry experts to discuss the ongoing tale of the region’s storytelling and content journey.
Moderated by Futuretech’s Hassan Ali, Business Director – Content and Partnerships, the panelists looked at the tools modern storytellers have at their disposal. From ad tech to social media to new ways to tackle traditional platforms, brands can now speak to their customers in a multitude of different ways. But how do you choose when to use the latest technology and when to go back to basics? What is the role of Artificial intelligence and its future impact on #Storytelling and #Content distribution?
