Futuretech Media becomes Bloomberg Media’s exclusive commercial partner for South Africa and Nigeria
Futuretech Media, a media technology company, has become the exclusive commercial partner for Bloomberg Media in South Africa and Nigeria. The partnership will enable Futuretech Media to provide clients in these key African markets with Bloomberg Media’s world-class marketing, advertising and events opportunities.
Bloomberg Media, a leading multi-platform media company for business and finance, draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Supported by data, research and analytical tools, Bloomberg Media uses real-time insights to help brands better understand global business audiences and create more effective, insight-led marketing solutions. With a strong presence in Africa, Bloomberg operates seven news hubs across Sub-Saharan Africa, including live TV reporting from Johannesburg, Kigali, and Lagos.
Building on its regional expertise and digital innovation, Futuretech Media will work with Bloomberg Media to enable brands in South Africa and Nigeria to effectively reach global decision-makers through Bloomberg’s trusted media platforms.
“We are incredibly proud to partner with Bloomberg Media, a brand that represents the gold standard in business intelligence,” said Boye Balogun, CEO, Futuretech Media. “By combining our deep understanding of the African media landscape with Bloomberg’s unparalleled global reach and editorial integrity, we are providing brands in South Africa and Nigeria with a powerful gateway to the world’s most influential audiences. This partnership is a testament to our commitment to driving innovation and delivering world-class media and digital advertising solutions.”
“South Africa and Nigeria are among the most dynamic economies on the continent,” said Amit Nayak, Managing Director for Middle East & Africa, Bloomberg Media. “Our partnership with Futuretech Media will help advertisers utilize Bloomberg’s global scale and trusted platforms to tell their stories and reach key business audiences across the world.”
